That’s right. Later today, you should be able to download all your personal data through Apple’s shiny new Privacy Portal. What was originally a GDPR compliance move only available in the EU, is being rolled out globally later today.
Interestingly, the new privacy page suggests that users turn on two-factor authentication (if they haven’t already). Smart move if you ask me. If you don’t see the “Obtain your data” option, it could take a while to roll out to every region. Be patient.