Available to fans across Spotify, Apple and Deezer, F1 Tracks will be updated on a weekly basis, uniting global superstars with the sounds of F1. Filtered according to four key categories - Pace, Mechanical, Spirit and Fan - this unique set of principles will produce a bespoke and dynamic playlist, which embodies F1 and is distinctive from other weekly streamed playlists.
And that’s not all. Alongside the core F1 Tracks playlist a number of selected artists will also curate bespoke playlists, beginning with rising star Mabel. Look out for further collaborations with Hot Chip and Two Door Cinema Club among others.
I've only recently gotten into F1 Racing. I don't know any of the racers but I must say, it's a thrilling sport to watch. There's a lot of heart and courage in high-performance racing. The Rolex British Grand Prix Weekend begins in two days and the circuit looks a bit fiendish. I'm sure it will be an adrenaline filled challenge.
I know what you're thinking. You're only into Formula 1 because of the recent rebrand aren't you? Uh, sure. You could say that. I'm partial to admit that. I mean it is a pretty legendary rebrand from Wieden + Kennedy. I couldn't resist. It certainly piqued my interest a few years ago, and the new direction is still going strong. I'm not an ardent fan mind you, but I will say this — Formula 1 understands their audience. Moreover, they understand the carnal connection between cars and music. A bond that can surely never be broken. If you're ever in doubt, checkout the bombshell track from DJ Medhi and Thomas Bangalter. The video alone is work of art, and shines a spotlight on a unique subset of car culture.