From The Information:
In a big shift, Facebook plans to signal its control of Instagram and WhatsApp by adding its name to both apps, according to three people familiar with the matter. The social network will rebrand the apps to “Instagram from Facebook” and “WhatsApp from Facebook,” the people said.
Employees for the apps were recently notified about the changes, which come as antitrust regulators are examining Facebook’s acquisitions of both apps. The app rebranding is a major departure for Facebook, which until recently had allowed the apps to operate and be branded independently.
Well, I guess it’s official. Instagram has jumped the shark. The writing has been on the wall for quite some time, so I can’t say I’m surprised. But this, is the icing on the cake for me. Back when Kevin Systrom and Mike Krieger left Facebook, I had grave concerns for the future of Instagram. But it’s now crystal clear — Facebook doesn’t (nor has it ever) give a shit about what their users want. Nor does Facebook care about how a healthy network of users should look like. It’s been obvious for a long time that Instagram is detrimental to your mental health, and they’ve done nothing but exacerbate the problem.