Verizon Communications Inc. has agreed to sell its blogging website Tumblr to the owner of popular online-publishing tool WordPress, unloading for a nominal amount a site that once fetched a purchase price of more than $1 billion.
Automattic Inc. will buy Tumblr for an undisclosed sum and take on about 200 staffers, the companies said. Tumblr is a free service that hosts millions of blogs where users can upload photos, music and art, but it has been dwarfed by Facebook, Reddit and other services.
This is a shocking acquisition. No doubt, this a good move for the preservation of blogs. I firmly believe Automattic will be a better steward of creators than Verizon (or was it called Oath?) would’ve been. I have long awaited the day where Tumblr and WordPress have publication parity. This has to be really excited for everyone at Tumblr. I mean this even has Tumblr veteran Marco Arment pumped:
Edit: it appears that Marco Arment deleted this tweet:
This is pretty cool. Can’t think of a better owner today than Automattic for Tumblr’s huge creative publishing community.Marco Arment
Now the hard question — what about the adult content ban? For now, it seems the ban stays in place. But, it’s really unclear if Matt will ever changed the policy. Regardless, the blogs at Tumblr will live on under the safe and profitable umbrella of Automattic.