Tag: Pearlfisher

  • McDonald’s Minimal Global Packaging Redesign Explained

    Brands tend to reduce their footprint and minimize messaging after substantial growth. That’s not a maxim, or anything. Just an observation. Google, AirBnb, Slack and IBM — are a few that come to mind. But there are hundreds of examples out there. Tech companies have it easy, because their product is imbued with their digital […]